|



Google Partners with Nielsen

Google is so busy....!!!!
October 27th, 2007

The Nielsen Company and Google announced that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information to help them create better ads for viewers and maximize the return on their advertising spending.
Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. The platform, which has been operational since May, includes advertising inventory across hundreds of channels and all dayparts. A key benefit of Google TV Ads is the ability to report second-by-second set-top box data so advertisers can evaluate the reach of an ad and only pay for actual set-top box impressions. Advertisers can better understand exactly how their ad is performing and make near real time changes to their TV advertising campaigns to deliver better ads to viewers. Data derived from Nielsen’s representative television ratings panels will provide Google TV Ads advertisers with the demographic composition of the audience.
Google and Nielsen will also explore a number of other opportunities to work together to measure online and other media. Additional details of the agreement were not disclosed.
EDUCATION STATISTICS TIPS: What is like Nielsen? Alexa.com and Compete.com
Top 50 Domains Ranked by Unique Visitors - see a trend?
Key Observations (Winners list):
- The Emergence of Content Sharing: 5 of the top 10 gainers having something to do with sharing content (YouTube, Flickr, Facebook, Wikipedia, Digg).
- Traffic to Facebook.com has increased by 14.6M, but hold on…traffic to MySpace.com has also increased by 10.2M during the same time period.
- AdultFriendFinder.com continues to thrive with nearly 24M unique visitors (up 8.8M this year), but look out AFF, Fling.com is catching up with you quickly. Fling has gained a whopping 17.4M visitors in the past 12 months to reach 18.7M unique visitors in September.
- Rebranding of Cingular to AT&T helped out ATT.com. All Cingular.com traffic is now channeled to wireless.att.com
- Digg has been growing faster than Facebook!
| Biggest gainers: |
Sept ‘07
Unique Visitors |
Sept ‘06 |
Change |
| 1. youtube.com |
47,417,527 |
25,860,510 |
21,557,017 |
| 2. flickr.com |
25,278,501 |
7,382,573 |
17,895,929 |
| 3. fling.com |
18,702,338 |
1,284,273 |
17,418,065 |
| 4. wikipedia.org |
51,648,465 |
35,650,551 |
15,997,914 |
| 5. digg.com |
18,401,139 |
2,854,646 |
15,546,493 |
| 6. google.com |
124,544,834 |
109,080,418 |
15,464,416 |
| 7. att.com |
17,984,849 |
3,221,543 |
14,763,306 |
| 8. facebook.com |
24,211,448 |
9,545,359 |
14,666,089 |
| 9. turn.com |
14,296,976 |
628,718 |
13,668,258 |
| 10. yahoo.com |
130,078,549 |
116,961,340 |
13,117,209 |
Key Observations (Losers list):
- Traffic declined to only 8 domains in the Top 50 (Sept ‘07).
- Two Amazon properties on the list - IMDB.com and Amazon.com
- Two Microsoft properties on the list - Passport.net and MSN.com. My guess is that most of their lost traffic went to Live.com, MSN’s new portal. Live.com is up 10.2M unique visitors during the same time period.
| Biggest losers: |
Sept ‘07
Unique Visitors |
Sept ‘06 |
Change |
| 1. aol.com |
62,201,981 |
72,859,584 |
(10,657,602) |
| 2. passport.net |
16,605,856 |
23,056,010 |
(6,450,155) |
| 3. msn.com |
72,402,712 |
78,701,909 |
(6,299,197) |
| 4. geocities.com |
16,086,159 |
20,300,659 |
(4,214,500) |
| 5. amazon.com |
42,420,889 |
45,417,807 |
(2,996,918) |
| 6. weather.com |
16,002,964 |
18,709,799 |
(2,706,835) |
| 7. expedia.com |
13,564,006 |
14,087,085 |
(523,079) |
| 8. imdb.com |
16,390,522 |
16,705,447 |
(314,925) |
DATA Released by Compete.com you can find it here
StumbleUpon gets integrated into Google, Wikipedia, Yahoo, Flickr and MORE!
StumbleUpon, a fun Web discovery service, is getting a new feature, SearchReviews, that will take it beyond its historic role of hyperefficient time-waster. It could make it an integral part of the day-to-day browsing experience. SearchReviews pushes StumbleUpon ratings and other information into the search results pages on major search engines and content sites like Wikipedia, Google Reader, Flickr, and YouTube.
Users who run the StumbleUpon toolbar will now see little icons after search results on these sites that show them how popular a site is in the StumbleUpon community, the number of thumbs-up ratings it has, and who of their friends has rated the page.
 The new SearchReviews features inserts StumbleUpon icons in your search engine.
It changes the way you look at search results pages. Now, instead of just looking at a sea of links in descending order based on what your search site thinks is most important, you also do a quick visual scan of the results for little StumbleUpon icons that indicate that actual humans have marked the page as worthwhile. If you happen across a site that a friend has flagged, you'll have an even better indication that the site is something that you'll want to check out.
If a page comes up in a results page that you've already flagged, you'll also see that rating (thumbs-up or -down) in the list of icons, reminding you of your own opinion of the page.
 Other sites that get the SearchReviews feature: Wikipedia, Flickr, YouTube.
This is better than the social search that Hakia offers, for a few reasons. Most importantly, it doesn't require you to change your search engine. The new StumbleUpon icons show up on the search pages and sites you're already used to. And like Hakia, StumbleUpon will link you to discussion pages, but unlike Hakia, you get other social data such as the list of users who liked the page, so you can see what else they also liked.
This new feature makes the StumbleUpon social network much more valuable, so StumbleUpon is also making it easier to add friends from your other networks to it: You can import your friend lists from popular online e-mail services, as well as from Facebook. The service is also getting an Outlook contacts importer as part of this update.
Ironically, while SearchReviews is being integrated in 11 high-traffic sites, it's not going to show up on its parent site, eBay. I got two reasons for this from Garrett Camp, StumbleUpon's chief architect. First, he said, eBay items are "temporal," and StumbleUpon is more about bookmarking long-lived Web pages. Second, the 18-person StumbleUpon team couldn't handle customer support for eBay's giant user base if eBay were to actively promote the service.
For future releases, the team is looking at a completely general version of SearchReviews that could evaluate (and display ratings for) every Web link on a page.
 Turn on these options to enable SearchReviews
StumbleUpon makes money by selling sponsored Stumbles. The new SearchReviews feature completely bypasses the ad engine of StumbleUpon, so it won't be a direct revenue generator. However, since it makes the entire service more valuable, it could drive more users to adopt StumbleUpon, and encourage current registered users to use it more. Personally, I uninstalled the StumbleUpon toolbar months ago, but I'm turning it back on so I can use this new feature.
eBay Launches Social Networks for shopping...
eBay just launched more than 600 micro-social networks on its site called eBay Neighborhoods . Each one is organized around a different product, like coffee, iPhones, furniture, Seinfeld memorabilia, or Ford Mustangs . Content from across eBay—including eBay blogs, guides, reviews, and product search—is pulled into each eBay neighborhood and packaged into widget-like modules. Members can join whatever neighborhoods they like, and add to discussion boards there, post photos, invite friends, and meet other people who share the same consumer obsessions.
Visually, the neighborhood pages are an improvement from the bare-bones utility I normally associate with eBay. The product search, for instance, is a rectangular grid of thumbnail images that enlarge when scrolled over, and reveal product and price information without requiring a click-through to another page.
Each neighborhood acts as a socially-mediated shopping guide that drills down into a very specific product category. eBay members can join as many neighborhoods as they like or even suggest new ones. It’s a smart way to surface content created by eBay shoppers (because I’m not sure how many people are reading those eBay blogs).
After its recent Skype blowup, it’s good to see eBay focusing on what it knows best: shopping.
Still, what these neighborhoods are lacking is access to the outside world. What would really be smart would be if eBay allowed anyone to easily take any module on a neighborhood page—the reviews, the visual product search, the discussions, or the eBay blog posts—and embed them on other Web pages like Facebook, MySpace, or their blogs. People who are really into modern furniture might put that particular product-search module on their blog, for instance, just because it surfaces cool-looking Eames chairs and retro clocks available on eBay Making such widgets available would help draw more traffic into these shopping neighborhoods. And if eBay tied them into its affiliate-fee program that pays for each referral that results in a sale, you’d have these widgets all over the place.
How to check your Alexa rank?

WEB TOOLS
make your business building more effective:
The most extensive list and resource for learning and perfecting copyrighting.
Blues icon B.B. King was once asked how he found his heart-warming, bone-chilling sound. "It's simple," he said. "I only steal from the best."
After publishing more than 2 million words — online and print — we're convinced that King was right. To become a good writer, one must first be a studious reader. (How else will you know whom to steal, er, borrow from?) So, in that spirit, we've compiled a list of some of GrokDotCom's favorite Web copy resources in hopes that copywriters everywhere will steal the best tips from our colleagues, friends, and staff. Enjoy!
Writing Headlines
1.) "Headlines: Do You Really Need 200 to Land a Good One?" — Attversumption.com
2.) "Are Your Headlines Missing These Precise Psychological Triggers?" — Ezine @rticles
3.) "Top 10 Ideas for Testing Your Headlines" — GrokDotCom
Readability
4.) "Nobody Reads Web Pages — But Everybody Engages Websites" — American Small Business
5.) "The Secret of Writing to be Read" — Seth Godin
6.) "People Really Do Read Online — Who Knew?" — Marketing Interactions
7.) "Fight the Bull" — Bullfighter software helps to eliminate jargon from web copy
Customer-focused Copy
8.) Test your customer-focus ratio with Future Now's 'We-We' Monitor.
Copywriting Techniques
9.) "Six Types of Words That You Should Axe in Business Writing" — Bizcovering
10.) "Going for Broca: Show Don't Tell in Action" — GrokDotCom
11.) "Time vs. Money" — GrokDotCom
12.) "What is Substance?" — GrokDotCom
13.) "Style vs. Substance" — GrokDotCom
14.) "Pain vs. Gain" — GrokDotCom
15.) "Intellect vs. Emotion" — GrokDotCom
16.) "Emotional Perspective Redux" — GrokDotCom
17.) "You Ain't All That! — A Marketing Copy Autopsy" — GrokDotCom
Trust & Relationship Building
18.) "Transparent Marketing: How to Earn the Trust of a Skeptical Consumer" — Marketing Experiments Journal
19.) "Inspiring Online Credibility" (a three-part series) — GrokDotCom
20.) "Screencast: Building Trust & Credibility Online" — GrokDotCom
Email Marketing
21.) Retail Email blog
22.) MailChimp resources center
23.) GravityMail — keeps your emails and newsletters from getting junked by sp@m blockers
24.) SpamAssassin — Open-source spam filter
Copywriting Blogs & Resources
25.) Copyblogger — Brian Clark
26.) The Copywriter Underground – Tom Chandler
27.) Grammar Girl — Mignon Fogarty
28.) ChrisG — Chris Garrett
29.) ProBlogger — Darren Rowse
30.) Attversumption.com (aka SpiderSecret.com) — Sean D'Souza
31.) WebInkNow — David Meerman Scott
32.) Visual Thesaurus
33.) Word Spy
Transcription Services
34.) SpeakWrite
35.) Casting Words
36.) AccuConference — Record interviews and conference calls, download them as MP3 files, and even have them transcribed for an extra fee. Great for podcast interviews, content planning and tutorials.
Copywriters
37.) Jack Forde
38.) Cynthia Williamson
39.) David Garfinke
40.) Chuck McKay
41.) Bob Bly
42.) Tim Miles
Public Relations
43.) "Podcast: David Meerman Scott on the New Rules of Marketing & PR" (a two-part interview on how to make the most of multi-channel public relations) — GrokDotCom
Blogging
44.) "Blogging for Beginners" — ProBlogger (Whether you're starting a blog or just thinking about it, this is the place to be. A great collection of must-read how-to posts from Darren Rowse.)
45.) "5 Simple Ways to Open Your Blog Post With a Bang" — Copyblogger (Finesse tips from Brian Clark.)
46.) "Write a Review — Rediscover Your Blogging Groove" — ProBlogger
47.) "How to Attract Links and Increase Web Traffic — The Ultimate Guide" — Copyblogger
48.) "The Two Most Important Words in Blogging" — Copyblogger
49.) "Lessons in Corporate Blogging" — Nicholas Carr for BusinessWeek
Even better about this deal is the introduction price. Every big time Internet Marketing product that is worth looking at costs anywhere from $97 - $1997. Well, guess what? You can get a crazy amount of information for a whole 30 days, with a private membership to this training resource for only $2.97. Yes, there is a decimal there, it's only $3 dollars. Use the link below and sign up for Jermaine Grigg's Nitty Gritty Marketing. It really gets down to all the Nitty Gritty marketing information that most Guru's would never tell you. I'm excited and impressed about the wealth of information available.
SO TO GET YOUR FREE 30 Minute Coaching session with me,
Sign up for Nitty Gritty Marketing Trial here: www.joelmackey.com/specialoffer.html
For those of you who have taken advantage already... congrats!
Checking in again this week:
Google's HOT Trends.

FOOD for thought...
"If you have an hour, will you not improve that hour, instead of idling it away?"
- Quoted from Lord Chesterfield.
I decided to get all of my Digg friends in the Halloween spirit by making a Digg Jack-o-Lantern. There are two videos and then some pics of the pumpkin in the making from carving, stenciling to the finished product. It's not perfect, but it sure does look cool. Happy Halloween Digg Friends!

|