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DOMAIN NAME SELECTION -
Keyword Importance
If you are selling used speakers a good keyword domain would be:
www.qualityusedspeakers.com
To take this further a subdirectory on your website with similar keywords will rank STRONGER:
www.qualityusedspeakers.com/usedpioneerspeakers/
To take this even further a webpage with similar keywords will rank even STRONGER:
www.qualityusedspeakers.com/usedpioneerspeakers/pioneerspeakers.html
Market Share (comScore, 7/2006)
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Search Engine |
Share of Searches |
Searches/Search Visit |
Searches/Searcher |
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Google |
43.7% |
4.4 |
27.2 |
|
Yahoo |
28.8% |
4.4 |
21.7 |
|
MSN |
12.8% |
3.3 |
14.4 |
|
AOL/Time Warner |
5.9% |
2.6 |
11.6 |
|
Ask |
5.4% |
3.3 |
10.2 |
Keyword Suggestion by Google on the fly. Fun way to search the Internet!
KEYWORD SELECTION:
Is your website getting a lot of traffic, but not a lot of sales? Maybe you need to take a look at the keywords you're using.
A term or a phrase used by a searcher to find information on a particular topic is called a "keyword." "Keyword selection" is the process of scrutinizing different prospective keywords to select the right ones for your campaign. It is the stepping stone to
your success in the Web world. Find the right keyword, and you strike gold. Make a mistake, and you've just punched yourself in the face.There are two categories of people interested in keyword selection: those trying to get
more website traffic in general, and those trying to get more ‘qualified’ traffic. This article is for the latter type. What is the use, if you have some 10,000 hits a day but the business conversion is just 0.1%? Wouldn't it be better to have only 1000
visitors with a 30% conversion rate? After all, 300 is better than 10. From here on, whatever we do, our final aim shall be to get more "qualified" traffic.
Keyword Analysis or Keyword Research
We move on with the first step in keyword selection. This is keyword analysis. To start with, we need at least one keyword. So we determine a primary keyword. This should be very specific. If you are trying to sell televisions of some
particular model--say Sanyo--use the primary keyword "Sanyo television" instead of "television" alone. In a recent study conducted by one of the major search engines, it was revealed that more than 65% of all
searches made use of phrases rather than single words.
Visit the following websites, type in your primary keyword, and get a collection of highly searched related keywords. Look for the top 30 of the collection. Don’t forget to make a note of the count of each keyword. Please note that the
count may differ with various websites since the amounts of search traffic they get vary. So take the count results from only a single site.
Now that we have a good collection of keywords, we start taking note of the competition that you have for each keyword. This part is easy. Just search for each keyword enclosed with double quotes in Google and take note of the number
of websites shown on the top right corner (you will see something like 1-10 of "the total number" ). We move on to the next step.
Keyword in double quotes
Overture tool in use
Gauging Competition – Google top right section
Optimize each of your Web pages for not more than 4-5 keywords. Preferably, use the top 5 keywords on the homepage. For a first hand reference, analyze your competitor’s website and take note of
the places where he has included his keywords on his Web pages. Try to use the keywords towards the top of the Web page, because this helps in improving the ranking of the page. Following is a list of important locations for putting up your keywords.
- Title Meta Tags
- Alt Tags in Pictures that are Links
- Alt Tags in Pictures that are not Links
- Anchor Text
- Header Tag Content
- Title Tag in Anchor Tags
- Bold/Italic Tag Content
- Body Text on top, middle and bottom of page
- URL/Filenames *
- Meta Keyword Description
An important parameter left to work on in keyword placement is frequency. The optimal range is between 4% to 9%. At least here, more is not better. Don’t ever cross the 9% frequency
limit. You are risking penalties from the major search engines. See this weeks tools for a keyword density analyzer.
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WEBTOOLS
to analyze your website's progress:
1.
Overture Keyword Tool
2. Word Tracker Tool
3. Google Sandbox Keyword Tool
4. Espotting Tool
5. Related Pages Tool
6. Secret Tool (click here)
7. Keyword Density Analyzer
1.
Overture tool
(http://inventory.overture.com/d/searchinventory/suggestion)
2.
Wordtracker tool
(http://www.wordtracker.com)
3.
Google Sandbox Tool
(https://adwords.google.com/select/main?cmd=KeywordSandbox)
4.
Espotting Tool
(http://www.espotting.com/popups/keywordgenbox.asp)
5.
Related Pages
(http://www.related-pages.com/adwordskeywords.aspx)
6.
You need to check the keyword density of the top search results in the search engines and then emulate it. How you say? Use this tool:
http://www.keyworddensity.com/
OR you can use your SEARCH STATUS Tool.
HOW DO YOU GET A QUICK VIEW OF COMPETITIVENESS FOR A SPECIFIC SEARCH PHRASE
ON A SEARCH ENGINE?
Type in this query below:
allintitle: padres baseball
allintitle: "padres baseball"
p.s Link popularity is the TOTAL number of Links
you have pointing to your website.
Checking in again this week:
Google's HOT Trends.
Google Solar Panel project
RELEASED: June 16th, 2007
DIGG, DIGG, DIGG. It's a circular world we are living in and what better way to show it off than with a Digg button that shows the Digg count of the Digg story you Digg on a giant Digg button display in the Digg offices by the cousin of Digg (Revision3's Systm) at diggthediggbutton.com.
YouTube expands to 9 International Countries
RELEASED: June 20th, 2007
YouTube is growing fast and they're moving into 9 International Countries.
Project Black Mask? .... just wait!
FOOD for thought...
"Millions of people are changing their habits when it comes to
information aquisition," writes Hugh Hewitt. "This has happened
many times before - with the appearance of the printing press,
then the telegraph, the telephone, radio, television, and Internet.
Now the blogosphere has appeared, and it has come so suddenly
as to surprise even the most sophisticated of analysts."
- Quoted from Hugh Hewitt author of: BLOG - Understanding the
Information Reformation that's changing your world
Extra Information: Blog is
short for weblog. Log means "diary", as in a captain's log on a ship. Weblog just means a diary that is published online.
STATISTICS: First blog was in 2000. There were more than 4,500,000 blogs as of November 2004. There are now over 70,000,000 blogs on the Internet in
2007.
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