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At a panel yesterday at Ad:Tech Miami, Social Media and UGC were discussed. The panel consisted of Emily Riley from Jupiter Research as the moderator, Antonio Otalvaro from Barrio305, Rick Marroquin from Batanga, and Demian Bellumio from Hoodiny Entertainment Group, LLC (ElHood.com).
Riley started with some very interesting facts found by Jupiter Research:
- 1 of 5 of adults are on network sites (Myspace, Facebook,
LinkedIn, etc.)
- 1 in 4 people read blogs
- 1 in 10 people produce content online (comments, product reviews, profiles, etc.)
The panel was made of executives from Social Media sites targeted and made for the Hispanic community. These sites are showing growth in users but more interesting for us online marketers, showing much interest by advertisers.
Companies such as Jeep, Dodge, Coca-Cola, and more big names are showing more and more interest in targeting the Hispanic market online which has still a tremendous amount of room to grow and for start-ups to make big names for themselves in the social space of Hispanic communities
online.
A very interesting point brought up was Yahoo! Respuestas is showing more growth and interaction
from users than Yahoo! Answers.
That brings us to... Yahoo! Answers.
answers.yahoo.com
Millions of visitors a day...
Close to 50,000 questions asked in a day
That leaves you 50,000 opportunities to answer and provide a couple "sources" one being your website with a good dab of info on the question being answered. Instant authority, easy backlink and another traffic funnel built to your webpages and website.
Check it out for yourself here: Yahoo Answers Example
If you start to participate here and answer 5 questions a week and source your website
as one of the references to the answer you will build 5 natural links every single week to
your site. In 3 months that's roughly 60 links that are targetted towards people that are
looking for information on the topics you are answering. Not only are you building
natural links but they are relevant links which is a 1/2 punch!
Google Docs & Spreadsheets as it is right now is a powerful and useful tool for creating, organizing and sharing various types of documents. Now, it gets more even useful with
three new features that would improve the way we organize our online documents.
- New document list interface - a complete overhaul that is so in tuned with web 2.0 sites. (although it reminds me so much of the Yahoo Mail Beta interface), with new icons, more content and better organizational control,
- Tags becomes folder - create folders, drag documents into the folders, organized documents easily and fast,
- Find documents fast - with an interface that works like Google suggest, searching for documents becomes easier with filtering results from your document list.
Google Docs really is really proving itself as a force to reckon with in the online desktop arena. These new features would come in handy as Google launches its online presentation app soon.
Keyword Suggestion by Google on the fly. Fun way to search the Internet!
There's a NEW Search Engine on the block
What do Stanford grads Anand and Venky have in common with Google founders, Larry and Sergie? One, they were batch mates. And two, they are into the prolific and perhaps most competitive of web domains, Search.
 Kosmix.com, the topical search engine, founded by the Indian duo attempts to resolve the Gordian knot of “meaning” in a
search query. And the technology that they believe will do the work is “Categorization” of results into verticals and searching the web for links relevant to the particular vertical. Categories currently available at the site are health, travel, autos, finance, video games and very
interestingly, politics (alpha release).
Though they don’t (at least openly) claim to attempt to dethrone Google, the history of its founders makes for very interesting reading.
So what’s under the hood of Kosmix?
While the exact formulae is their sacred Intellectual Property, what the Kosmix folks term “Deep Technology”, scourges the web for content (not just text) specific to a category and ranks the results using a categorization algorithm. Rank
is determined by matching “meaning” of a link to search query. Point to note is that “meaning” is measured as the extent to which links that contain similar content point to a link. A link can be meaningful even if it does not contain query
keywords. This makes Kosmix ideal for topical search, where you know what category your query classifies into and you seek more information.
So, how’s Kosmix different from Google?
For one, as termed by Mark Johnson, Product manager at Kosmix, the engine does “informational” search, giving you links to data around the topic you search
(different points of view). For example, searching for travel tips to Hawaii means you could be interested in sight-seeing too.
“Google’s second button is named “I’m feeling lucky.” Google’s goal is to figure out what you want in the first result (or at least the top ten) and deliver it to you”.
Google is “navigational” search which is best when you know exactly what you want. The whole point is to reduce the number of clicks it takes for you to arrive to the desired data. And that’s what
Kosmix intends to do.
Also, Google doesn’t do categorization at interface by default. So, that’s another plus. And, yes the areas targeted by Kosmix ( Health, Travel ) are highly spammed categories. So less spam results deserve credit.
The Future : The founders recently received approval for their patent,
a hybrid human/computer system to optimize computer efficiency with human assistance, filed while they working with Amazon.
Extrapolating on the patent, the combination of the users of the engine and main servers with the tasks being measurement of relevancy of results (by click-throughs,
time spent on a link, their deep technology) the end-result could be a massively scaled system that depends on human generated relevancy ranked by servers in real time.
I speculate that the perfect blend of man-machine is to leave relevancy to humans and ranking to computers. Will Kosmix’s formulae be perfect for “meaning”? Only time will tell. Could that be the future of Search...?
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Original Article from EzineArticles.com found under category COMMUNICATIONS and then VOIP. Article is titled, "What does the future hold for VOIP". |
It seems that nothing can stop the rise and rise of Internet telephony. Driven by ever cheaper and faster broadband, VoIP has become one of the fastest-growing applications on the Internet. But apart from cheap calls, there are other factors which have
contributed to this success story. There is clearly a trend toward more innovative and more mobile services and this looks likely to ensure that demand for VoIP continues to grow. It is estimated that there are already around four million VoIP users in the UK,
excluding business subscriptions. Industry insiders point to the emergence of ADSL broadband connections that do not require line rental for a conventional phone line (naked ADSL), and number portability between conventional and IP phone services as the two
key developments that will bring raise the profile of VoIP to new heights.
In fact such has been the impact of VoIP that some have suggested that it may not be long before users can dispense with their traditional landline telephones completely.
Taking a more pragmatic view, there are issues that will need to be addressed before that can happen. In the UK, VoIP providers like Vonage or VoIPTalk will have to look closely at both security and ease of use, as well as continue to deliver a convenient
and financially attractive service. They certainly offer cheap calls now but, what else do they need to do to ensure a bright future for VoIP?
As the Internet is a vast public network the VoIP traffic is no more immune from attack than any other data. Security is a concern for many users, particularly in the business community and the means to increase protection for users would be a welcome step
in securing the long-term future of VoIP.
The ease of use issue may not remain an obstacle to progress now that handsets that work on mobile networks and, via WiFi or Bluetooth links, over VoIP are now appearing in the shops. This raises the prospect of using low-cost VoIP services at home, in the
office or at a WiFi hotspot, but still retaining the flexibility of mobile coverage when out and about.
Some VoIP providers are now selling these handsets, and have set up joint arrangements with wireless hotspots so that their subscribers can make and receive calls in public places, without the need for a computer.
Expect to see some of the restrictions of such handsets i.e. difficulties in hotspots that use web pages for authentication to be addressed very soon.
The advance of newer networking technologies will further reduce the gap between fixed, mobile and VoIP services. Wireless broadband services, in particular WiMax, could create city-wide wireless hotspots, making it possible to make mobile VoIP calls in
much wider areas.
All this bodes well for Internet telephony and it seems that there are some exciting times ahead for the users of VoIP as the market and the technology matures. |
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Using my crafty little rewriter we get this below: |
It seems that nothing can stop the rise and the rise in telephony in Internet. Conduit by with always cheaper wide strip and more rapid, VoIP became applications of rapid-growth on the Internet. But independently of the cheap calls, there are other factors
which contributed to this history of success. There is clearly a tendency towards more innovating and of the more mobile services and this probably looks at to make sure that the request for VoIP continues to develop. One estimates it that there are already
around four million users of VoIP in the United Kingdom, other than the subscriptions of businesses.
The initiates of industry move to the appearance of connections to wide strip of ADSL which do not require the line hiring for a conventional line of telephone (naked ADSL), and portability of a number between conventional and the telephone of IP maintains as
two principal developments which will bring to increase the profile of VoIP to new sizes.
In fact such was the impact of VoIP that some suggested that they can not be a long time before the users can completely do without their traditional telephones landline.
Adopting a more pragmatic position, there are questions which will have to be addressed before which can occur. Within the United Kingdom, the suppliers of VoIP like Vonage or VoIP Talk will have to look at safety narrowly and the facility of use, as well as
continue to provide a convenient and financially attractive service. They of the cheap calls now but, queest this that they offer certainly must make to ensure a luminous future for VoIP?
Because the Internet is a vast public network the traffic of VoIP is more immunized attack than any other data. Safety is a concern for many users, in particular in the medium of businesses and the means of increasing protection for users would be a welcome
stage by fixing the long-term future of VoIP. The easy question of use can remain an obstacle to progress now only the compounds which work with the mobile networks and, via the bonds of WiFi or Bluetooth, in finished VoIP appear now in the stores. This raises
the prospect to employ the inexpensive services of VoIP at the house, in the office or at a neuralgic point of WiFi, but to always maintain the flexibility of the mobile insurance when outside and approximately.
Some suppliers of VoIP sell these compounds now, and established common arrangements with neuralgic points without wire so that their subscribers can make and receive calls in the public places, without need for computer.
To intend to see some of the restrictions of such difficulties of compounds C. - with-D. in the neuralgic points which employ Web pages for the authentification to address very soon.
The advance of newer technologies of network management will further reduce space between fixed, the mobile and the services of VoIP. The services with wide strip without wire, in particular WiMax, could create neuralgic points without wire everywhere in the
city, making it possible to make mobile VoIP calls in sectors much broader.
All this predicts well for the telephony of Internet and it seems that there are some enthralling times ahead for the users of VoIP because the market and technology mature. |
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Checking in again this week:
Google's HOT Trends.
GOOGLE and eBay are battling it out
eBay pulls all US Adwords ads
RELEASED: June 15th, 2007
Ebay Live controversy heats up the battle between Google and eBay. eBay pulls
eBay Resumes Google Ads
RELEASED: June 22nd, 2007
"He said traffic to the site was higher during its 10-day experiment compared with the same time a year ago, and eBay sales don't appear to have been dampened."
Even though eBay has received more traffic without Google Ads they start forking over the millions
of dollars in advertising revenue again... right... :)
FOOD for thought...
"They say a year in the Internet business is like a dog year..
equivalent to seven years in a regular person's life.
In other words, it's evolving fast and faster."
- Quoted from Vinton Cerf, Chief Internet Evangelist for Google
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