Who says newspaper media is dying? For Google, newspaper might still be a profitable advertising niche. Thus, it launches an Adwords extension program where advertisers can easily put up campaign ads on newspapers included in the Google newspaper advertising program.

The new ad program would benefit both newspaper publishers and advertisers by streamlining the process of making campaign ads which usually entails a lot of leg work and paper requirements. With the new Google newspaper advertising program, creating an ad campaign in these newspapers becomes as simple as, say clicking a mouse. Advertisers places a bid on which newspaper spot they would like their ads to appear on, publishers approve or disapprove the ad bid, then depending on the outcome of the approval/disapproval, then newspaper publishers run the ad campaigns.

Pretty easy task eh? Will this pull in more advertising revenue for Google Adwords? That would depend on the number of advertisers who will be interested to join the program which would depend on how these advertisers still see newspapers as a vital medium of information dissemination.

More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you’re a small business, how can you honestly afford NOT to be associated with this massive audience?

The bottom line is that you cannot afford to miss such opportunities — and today — we’ll discuss how you as a small business owner can use search to drive more business from people who have never even heard of you before.

Why You Need SEO

As a small business owner, you probably have a tiny marketing budget if one actually exists at all. The beauty of search engine optimization though is that it’s completely free for you to take advantage of assuming that you have the courage to edit some web pages. Please take note, it's free to do the basics, as you gain a marketing budget you can grow your SEO through specific high volume methods to greatly enhance SEO.

Beyond that, search engine optimization will provide your business with a long history of leads without any recurring costs. For example, if you optimize your site effectively as a Florist in San Diego — visitors can find you years from now. If you were to actually spend money advertising the same message — your newspaper, magazine ads and radio commercials would’ve all been out of print or in the trash by that same time.

So, to recap here — we’re talking about free traffic, from qualified leads, who are interested in your service. And all that’s required from you is a little bit of passion and patience.

Ultimately, you should consult with a professional search engine optimization professional like me, Joel to most of your plans. Out of the box though, there are a number of things that you can do to help market your business on the Internet.

Quick Tips to Get You Started

There’s no excuses left for your brick and mortar or home business to be left on the outside of Google Local. If you have a Google Account, you can quickly submit your business profile to the industry giant and receive free promotion.

To add or edit your business on Google Local, head on over to:
http://www.google.com/local/add

Better still, you have the opportunity to have your customers’ rate your business using the same Google Local features — so if you’re proud of what you bring to the table, encourage your clients to get involved!

Now, head on over and do the same exact thing on…

• local.yahoo.com
• local.live.com
• www.citysearch.com

Now that you have informed the biggest search providers in the world with information on your business.

 

  "If I had six hours to chop down a tree, 
I'd spend the first four sharpening the axe."

- Quoted from Abraham Lincoln.