4th of July Waterdrops!


One more pretty one. :)

 

Digg Goes with Microsoft for Ads

Alexa Rank: 96          Compete Rank: 30         Page Rank: 8/10


Alexa Rank: 2          Compete Rank: 5         Page Rank: 8/10

July 25th, 2007

Social media site Digg has entered a deal with Microsoft to sell and serve display and contextual text ads on Digg, and to work together on future technology and advertising initiatives.

"Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content," Steve Berkowitz, senior VP of Microsoft's Online Services Group, said in a statement. "We believe advertisers will welcome Microsoft and Digg's combined strengths to forge more meaningful connections online."

Digg's current partner of 18 months, Federated Media, will continue to work with Digg and Microsoft in a limited capacity, "focusing on integrated sponsorships and custom programs like the Arc project in labs," according to Digg founder Kevin Rose.

"Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them," Berkowitz said.

Google AdSense ads, which formerly ran on the site, will be replaced by Microsoft-served ads.

A look at what terms get the top searches on the Web in 10 categories. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending June 30, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	5.21	honda	2.27
paypal.com	0.96	toyota	2.20
people search	0.64	nissan	1.76
experian	0.60	ford	1.62
mapquest.com	0.54	suzuki	0.97
pay pal	0.53	dodge	0.83
www.paypal.com	0.51	bmw	0.81
ebay	0.41	yamaha	0.81
mapquest	0.38	harley davidson	0.80
people finder	0.37	chevrolet	0.80
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.33	myspace	0.78
netflix	1.13	myspace.com	0.33
blockbuster	0.79	unclaimed money	0.28
movies	0.70	smcorp.com	0.27
harry potter	0.55	www.smcorp.com	0.25
fandango	0.47	work at home	0.23
transformers	0.37	famous quotes	0.23
cinemark	0.29	work from home	0.21
blockbuster.com	0.29	famous movie quotes	0.20
movie times	0.28	pension world wide	0.20
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.66	alli	2.71
mcdonalds	1.23	myalli.com	1.14
starbucks	1.21	lexapro	0.47
transformyoursummer.com	1.06	www.myalli.com	0.45
subway	0.81	chantix	0.43
candystand	0.75	phentermine	0.39
candystand.com	0.68	viagra	0.34
dominos	0.56	zoloft	0.32
dominos pizza	0.54	herpes	0.31
kfc	0.49	cymbalta	0.30
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	1.02	cnn	2.42
xanga	0.61	chris benoit	1.71
perez hilton	0.59	fox news	1.20
yahoo 360	0.38	msnbc	1.11
myspace.com	0.32	cnn.com	0.95
360	0.29	news	0.49
yahoo360	0.23	abc news	0.47
rosie	0.22	cnn news	0.41
just jared	0.19	bbc news	0.40
area codes	0.18	ksl	0.37
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
mycokerewards.com	0.30	hotels.com	0.58
consumer reports	0.27	six flags	0.30
coupons	0.16	hotels	0.29
mycokerewards	0.12	holiday inn	0.28
my coke rewards	0.12	disneyland	0.21
free stuff	0.10	cedar point	0.21
www.mycokerewards.com	0.10	disney world	0.20
free samples	0.10	motel 6	0.18
coke rewards	0.08	days inn	0.16
consumer report	0.05	best western	0.15

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Online companies that advertise on Superpages.com might soon be able to augment their ads with customized video clips.

Superpages.com, owned by Dallas-based Idearc Media, is beta testing a local video program that will focus on showcasing small businesses. Now being tested in Seattle, Los Angeles and San Francisco, the advertiser videos are either :30 or one minute long.

Robyn Rose, VP of Internet marketing at the company, said online video clips are an ideal way for "both advertisers and consumers to get more information to each other" especially because they add life to otherwise static ads.

"What we are finding, through tests, is that owners can really communicate the value of their businesses, the look and feel of their businesses, the personality," said Rose. "And they can communicate it even before the customer visits their Web site or picks up the phone."

Superpages has not committed to a pricing plan for the video clips but Rose and Superpages media relations director Mary Delagarza said they estimate the production fee for a half-minute clip will cost advertisers less than $1,000.

On top of that fee will come the placement and distribution costs. Superpages plans to use a bidding model in which advertisers will pay based on the number of views an ad receives. "We recently launched a new sort model," said Rose. "It takes elements such as bid price, as well as the performance of the ad and multiple other factors, and sorts the ad giving relevancy the top billing."

Superpages.com is not the first directory service to offer video ads. In May, IAC/InterActiveCorp-owned Citysearch announced it was introducing advertorial video in an effort to court small local advertisers.

Rose noted that the Superpages.com pricing model will differ from those of competitors like Citysearch. "They bundle it with ad spend," she said, adding that Superpages wants to separate the production cost from fees associated with "the ongoing value to the advertiser from the traffic we are driving to them."

Since all the video clips will be custom made, the program entails some logistical heavy lifting. The clips for Citysearch are produced by commercial video producer TurnHere, but Rose would only say Superpages is "working with several vendors who have networks of videographers across the country."

There is no timetable for when the project will emerge from the trial period and be rolled out nationally. "Now it's just in pilot mode," she said. "We'll announce a national launch when we are ready to go."

Delagarza said Superpages.com believes there are three areas in which a company must excel to be successful in the local search business: content, technology and distribution. "This is a content play for us," she said. "It brings more content to the consumer and when the advertiser can get more content to the consumer, the consumer can get a more relevant return on the local search result. Therefore, that brings a more valuable lead to the advertiser."

Delagarza and Rose said the company will make the video clips available for viewing on mobile devices "as soon as the capabilities are there" in more mobile devices to view the clips.

Idearc was spun off from Verizon in November. It publishes the Verizon Yellowpages and is home to Superpages.com. Superpages.com says it's home to about 18 million business listings, and a May comScore report found Superpages.com received 21.4 million unique visitors.

Video is one of the major future directions of the Internet...

Will you watch the trend?
Or will you be the trend?

youtube    you tube

If you can't see that there is a trend here, we might have a problem. :) This a combo trend of both search terms used, "YouTube" and "You Tube", as you can see YouTube is used more heavily. That means that you will eventually see YouTube as a word and within years you'll find it in Webster's Dictionary. On October 10th, 2006 - Google Inc. bought a small but fiercly growing startup for $1.65 billion dollars. Ever since then, video has entered the Intenet with a vengence and a power that is yet to be realized. Here is an extensive list of some of the video websites that have started since 2006. Yes, all are that NEW!   Also I’ve left out the video sites that focus exclusively on porn and nothing else, I’m sure those interested already know those sites. This list may not be a complete representation but I’ve added as many as I could find {frankly I got tired}. If you know of any sites that I have missed please feel free to leave a comment and add to the resource. Happy Viewing! And yes, it’s alphabetized. Enjoy! The Ultimate Online Video List CLICK HERE FOR THE SOURCE OF THIS LIST and UPDATES 5Min Aapka Video ABC - US viewers only Addicting Clips Aggrega - Registration required All of TV Alluc.org Akimbo - Download required Ameba Vision - Japanese Atom Films Atten TV Babelgum - beta invite only presently, similar to joost. Read review here. BeeLine TV Be Recruited Better TV Black20 Blinkx Blip Bolt Video Break Break Taker Bright Cove Broad Band Sports Buzznet Video Car Space Videos Cast TV CBS News Video Channel Chooser Channel King Choose and Watch ClipFish - German ClipShack College Humor Video Coull Comcast Fan Videos Connect - Free Downloads for your PSP Cozmo TV Clevver Clip Blast - Added 5/23/07 Crafty TV Crowd Rules Current Dabble Daily Comedy DailyMotion DalealPlay - I think it’s Spanish DailyMotion Date: Unknown - Added 5/22/07 Dave TV Divvio Dogster Video dotSUB - Added 5/23/07 eBaum’s World Video eSnips Expo TV EyeSpot EZTVFNET ExpertVillage FileCabi.net - NSFW Find Internet TV FlixFocus Flixya FlipTrack FlipClip - Japanese Flukiest Flurl.com - NSFW Football 4 Less - TVU Player Free Tube Free TV Links Funny or Die Ganges Gkko.com - NSFW Glumbert GoFish Google Video goGOOROO Grind TV Grouper Groovid Guba Heavy HelpFul Video Hook TV - For fishers HotClips iFilm Imeem Imvite Ipernity iVillage Video Jabbits Jalipo JumpCut Justin TV Joost Kewego Kyte TV Live Footy - Free Sports for the Masses LiveVideo LonelyPlanet TV LuLu Mania TV Maxim Online Video ME TV Medicine Films Mera Vide MetaCafe MeeVee MixerCast Motion Box Motion TV MSN Video Music Plus TV MySpace Trailer Park My Video - German Nelsok NetLog Next Web Star NuVu TV Nunchuck Squad OnfuegO - Video Blogging Community Operator11 Openvlog - Some NSFW Our Media - Added 5/23/07 Our Stage Panjea PeekVid PerfSpot PhotoBucket Video Pooxi - French Porkolt.com - NSFW Politics Up Close Videos PP Live PP Stream - Far East Language PromQueen PutFile PureVideo Pyro TV Qoof - Added 5/22/07 Revver RiverWired RL TV - for my +60 yrs readers Roo - Added 5/23/07 RuTube - Russian, Some NSFW Self Cast TV Seven Load Scilpo Sharkle Smart Video Channel SoapBox on MSN SpyMac Stage 6 by divx Stage FM Video Stickam Streamick Streaming TV Episodes Street Fire Stumble Upon Video Stupid Videos Sumo TV Support Tube SuTree Tape it Off The Internet Teacher Tube That Video Site The College Life Tilzy TV Trivop TV.com TV Video.net Twango UGoTo UStream Vator TV Veoh Vezoom - Added 5/23/07 Viddler Video Bomb Video Code Zone Video Hybrid Video Jug Videolog - Portugese or Spanish…I think? Video Sift - Vote for videos Video Vat Vidiac VidiLife VidiPedia Vido Vodo Vidmeter ViewDo Vimeo VMix Vod Pod Votigo VSocial Vuze World Wide Media Project wwiTV You Are TV Your Daily Media Your Open Media Zabim - I don’t know which language Zango Zeec Video Zippy Videos Yebo TV Yuscano - Scan YouTube YouTube Your TV Links Yahoo Video UnCut Video - AOL

 

 

WEB TOOLS
make your business building more effective: 

Index Stats tools for use with Search engines:

site: Indexed pages in your site site:www.ebaumsworld.com
link: Pages that link to your site's front page link:www.ebaumsworld.com
cache: The current cache of your site cache:www.ebaumsworld.com
info: Information we have about your site info:www.ebaumsworld.com
related: Pages that are similar to your site related:www.ebaumsworld.com

OTHER Ways to SEARCH!
Google Book Search - Search the full text of books
New! Google Code Search - Search public source code
Google Scholar - Search scholarly papers
Google News archive search - Search historical news

Checking in again this week:

Google's HOT Trends.

 
 

Joost: 1 Million Users
RELEASED Jul 25th, 2007
For the first time, Internet video startup Joost has revealed its numbers: 1 million beta testers have signed up, despite the fact that the service remains invite only. So said Joost co-founder Niklas Zennström at a Skype press event in Tallinn, Estonia.

Google Testing New Homepage Design
RELEASED Jul 24th, 2007
Google is testing a new homepage design in Taiwan and Hong Kong that takes advantage of faster broadband speeds in those markets, says Sergey Brin, co-founder. The site's new test design ditches Google's famously clean homepage look, adding rows of animated icons.

Power Outages In San Francisco Bring Down Major Websites
RELEASED Jul 24th, 2007
6 back-to-back power outages hit the SOMA neighborhood of San Francisco Tuesday afternoon causing major havoc with popular web services. 365 Main is down, along with craigslist, Netflix, Technorati and SixApart.

Google to Hijack Your Wireless Connection; Bids $4.6 billion
RELEASED Jul 24th, 2007
The king of Web search Friday offered to dig into its mountain of cash to transform a chunk of prime public airwaves into a high-speed data freeway. If successful, it could drive down the price of Internet access by creating more competitors to phone and cable companies.

Huge Broadband Breakthrough: Corning develops bendable fiber optic cable!
RELEASED Jul 24th, 2007
Corning announced today that it has overcome a major roadblock in the proliferation of fiber optic lines around the world (or at least where Verizon wants to pay to put them in). For years, providers have been struggling against a deficiency in fiber optic cable which causes the pipe to vent light when bent or curved...

Brilliant Idea: The Greenbox Captures Car Exhaust Gasses...
RELEASED Jul 25th, 2007
Exchange For An Empty One When You Fill Up. Captured Exhaust Gases Used To Grow Algae To Make Biofuel.

FOOD for thought...

  "It is hard to fail, but it is worse never to have
    tried to succeed!"

- Quoted from Theodore Roosevelt.